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Life Sciences and
Healthcare
e-commerce, new products, inventions, entrepreneurs, marketing programs, product development

The primary challenges to successfully commercializing many life science and medical innovations typically have little or no direct correlation to technical efficacy. Instead, they derive from the complex and occasionally conflicting interests of multiple constituencies that influence the broad “healthcare industry”.

The major challenges vary by case, but typically include:

  1. A complex and “long-tailed” regulatory process.
  2. The need for a Value Proposition that is compelling to patients, clinicians, and payers.
  3. Obtaining financing in an environment of fewer government grants and reduced “seed” and Series A venture funding availability.

Momentum principals are experienced in dealing with FDA, 510K, HIPAA, and other regulatory requirements. We have deep firsthand experience in understanding the key value proposition issues of critical constituencies, and how to translate that understanding into an effective and well articulated Business Model.

Finally, our experience in obtaining grant funding to establish a company, and then attracting outside investment to finance growth under favorable terms for company principals provides a valuable financial underpinning for startup ventures.

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